Introducing fixaeo: AEO Audit & Auto-Fix for AI Search

Search has split in two. There's the Google you've been optimising for since 2009 — ten blue links, click-throughs, sessions. And there's the answer layer — ChatGPT, Perplexity, Claude, Gemini, Google's AI Overviews — where a model reads your page, decides whether to cite you, and shows the answer inside the chat. No click. Sometimes no link at all.

Most SEO tools score you for the first kind. Almost none fix you for the second.

That's why we built fixaeo.com — an audit-and-auto-fix service for answer engine optimization. Today it's live, and this post is the formal introduction: what it does, who it's for, and why we built a separate product instead of bolting it onto InsiteChat.

What is answer engine optimization?

Answer engine optimization (AEO) is the practice of structuring a website so that AI assistants — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews — can confidently read, understand, and cite its content when answering user questions. Unlike traditional SEO, which optimises for ranking in a list of blue links, AEO optimises for being quoted verbatim inside a generated answer. It combines structured data, definitional paragraphs, citation-ready snippets, and machine-readable signals like llms.txt.

If you've heard the term GEO (generative engine optimization) floating around, it's the same idea with a different name. We use AEO because the consumer-facing thing — ChatGPT, Perplexity — calls itself an answer engine, not a generative engine.

Why fixaeo exists (the gap auditing tools left)

In 2025, a dozen tools shipped that score your site for AI visibility. We built three of them ourselves on InsiteChat:

• AEO Score — grades how well a page is structured for AI answers
• LLM-Friendly Score — rates machine-readability for crawlers like GPTBot and ClaudeBot
• AI Readiness Grader — a broader site-wide audit

Scoring is the easy half. The hard half is the bit that comes after the score:

• Your H1 is fine but your first paragraph buries the definition under marketing fluff — rewrite it.
• You have FAQ content but no FAQPage JSON-LD — generate and inject it.
• You have no llms.txt — generate one, including the right URLs and the right Disallow patterns.
• Your product page has no SoftwareApplication schema — add it, with the right fields populated.
• Your blog index doesn't expose canonical URLs to crawlers in a clean list — fix the markup.

Doing each of these manually across 50 pages is a week of work. Doing it across 500 pages is a project nobody starts.

fixaeo closes that loop. Audit → recommendations → auto-applied fixes, on a single pass.

How is fixaeo different from a normal SEO audit?

A side-by-side, because the categories blur:

The honest version: if your traffic strategy is "rank for keyword + capture click + convert on landing page," Ahrefs is still the right tool. If your strategy is "be the answer ChatGPT gives when someone asks about our category" — that's what fixaeo is built for.

What does fixaeo actually fix?

Eight categories, in order of how often they move the needle:

1. Definitional paragraphs. A 50–80 word, citation-ready definition of your product/category early on the page. LLMs love clean definitions; marketing intros bury them. fixaeo rewrites the first paragraph of every key page to be quote-shaped.

2. FAQPage JSON-LD. If you have an FAQ section in your HTML, fixaeo generates the matching structured data and injects it. AI Overviews and Perplexity lean heavily on this.

3. Article and HowTo schema. Blog posts and tutorials get the right schema with the right fields (author, datePublished, dateModified, image).

4. SoftwareApplication / Product schema for SaaS and e-commerce pages — including pricing, ratings, and category — so Perplexity and ChatGPT can compare you cleanly against competitors.

5. llms.txt and llms-full.txt. Generated from your sitemap, with sensible defaults: marketing pages allowed, app/auth/dashboard paths disallowed. (What is llms.txt?)

6. Robots.txt for AI crawlers. Decide which AI bots can train on your content vs which can only quote it live. fixaeo's defaults match the recommended 2026 setup.

7. Citation-ready snippets. Specific facts (pricing, integrations, feature lists) wrapped in semantic HTML so models can extract them without hallucinating.

8. Comparison pages. A specific page pattern (Us vs Competitor X) optimised for the "X vs Y" queries that dominate ChatGPT product research.

Who is fixaeo for?

A good fit if you're:

• A SaaS founder watching organic traffic drop while ChatGPT mentions your competitors more than you
• A documentation owner whose pages are technically correct but never appear in Perplexity citations
• A content-led brand (newsletter, course, agency) trying to be the canonical answer for a niche
• An agency selling AEO retainers and needing a tool that produces fixes, not just reports

Probably not for you if you're:

• An e-commerce store where 95% of conversions come from Google Shopping — traditional SEO still wins there
• A purely local business (restaurant, dentist) — Google Business Profile beats AEO for local intent
• Pre-product. AEO compounds; it's worth doing once you have content worth being cited for

From InsiteChat to fixaeo — why two products?

Fair question. InsiteChat is an AI chatbot platform — you embed it on your site, customers ask it things, it answers from your content. The free tools at insitechat.ai/tools (54 of them, as of this week) were built to drive top-of-funnel awareness, and a chunk of them grew up into a genuine AEO toolkit.

The problem: a chatbot platform and a site-auditing service have different users, different pricing, different sales motions, and very different objections in a sales call. Bundling them would have made InsiteChat's positioning fuzzy and AEO's value invisible. So we split.

Same team, same SEO ideology, two products. Use InsiteChat to handle conversations on your site; use fixaeo to make sure your site is the one AI chooses to talk about.

How to try fixaeo

It's free during early access — both the audit and the auto-fix. No credit card, no signup wall, no per-seat or per-page metering.

Drop a URL at fixaeo.com and you get a scored report covering all eight categories above. From the report, click Apply fixes and fixaeo generates the patches (schema blocks, rewritten paragraphs, llms.txt, robots.txt) ready to drop into your site.

We'll introduce paid plans later once we've learned what teams actually use and what the right pricing shape is. For now, the goal is to put it in as many hands as possible.

If you've already used our AEO Score tool and wanted the "but how do I fix this?" button — that's fixaeo.

What's next

We're shipping in public. The current build covers the eight fix categories above for marketing pages and blogs. The roadmap, in order:

1. Multi-page audit — submit a sitemap, get a site-wide report
2. CMS plugins — WordPress, Webflow, Framer, Ghost (paste fixes into the CMS, not into a code file)
3. Continuous monitoring — alerts when your AEO score drops because someone shipped a regression
4. Citation tracker — does fixaeo's work actually move the needle in ChatGPT/Perplexity citations? Measure it.

If any of those land before the others because a customer told us to, that's the order we ship in. AEO is too new for a rigid roadmap.

FAQ

What does fixaeo do?

fixaeo is an audit-and-auto-fix service for answer engine optimization. It scans your site for the signals AI search engines (ChatGPT, Perplexity, Claude, Gemini) use to decide what to cite, then generates and applies the fixes — JSON-LD schema, definitional paragraphs, llms.txt, citation-ready snippets, AI-crawler-aware robots.txt.

How is fixaeo different from Ahrefs or Semrush?

Ahrefs and Semrush optimise for Google's blue-link ranking. fixaeo optimises for being quoted inside an AI-generated answer. The audit checks (structured data coverage, definitional paragraphs, llms.txt, AI-crawler policies) and the fixes (schema injection, snippet rewriting) are different. Both can be useful — they target different traffic channels.

Does fixaeo guarantee ChatGPT or Perplexity will cite my site?

No. Nobody can — citation logic inside LLM answer engines is opaque and changes with every model update. What fixaeo does is make sure your site has every machine-readable signal a model needs to cite you confidently. Without those signals you definitely won't be cited; with them, you have a real shot.

Is fixaeo a replacement for InsiteChat?

No. InsiteChat is an AI chatbot you embed on your site — customers talk to it, it answers from your content. fixaeo improves how other AI engines (ChatGPT, Perplexity, etc.) read and cite your site. They solve different problems. Plenty of customers run both.

Will fixaeo work on a WordPress / Webflow / Framer site?

The audit works on any public URL. The auto-fix today outputs patches as code/HTML blocks you paste into your CMS or your repo. Native CMS plugins for WordPress, Webflow, Framer, and Ghost are on the near-term roadmap.

How much does fixaeo cost?

Free during early access. Both the audit and the auto-fix are currently free to use with no signup, no credit card, no per-seat or per-page metering. Paid plans will come later once we've learned what teams actually use most; for now the goal is to get fixaeo into as many hands as possible. Up-to-date status is always on fixaeo.com.

Does fixaeo touch my live site or just give me code?

It gives you the code/patches by default — you decide when and how to apply them. There's an optional connector (for sites that grant write access) that can apply fixes directly, but it's opt-in. We won't touch your site unless you tell us to.

What's the relationship between AEO, GEO, and SEO?

SEO = optimising for ranking in classical search engines (Google, Bing). AEO (answer engine optimization) = optimising for being cited inside AI-generated answers (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews). GEO (generative engine optimization) is a synonym for AEO that some practitioners prefer. The work overlaps with SEO (good HTML, semantic markup, fast pages all matter for both) but the priorities and signals are different.

Try it

Everything's free during early access — no signup, no credit card: fixaeo.com.

If you want to benchmark first, run your URL through AEO Score and LLM-Friendly Score on InsiteChat. You'll see the same gaps fixaeo finds — fixaeo is the fix button for those reports.

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