Connect InsiteChat to HubSpot in 60 seconds. Every lead your AI chatbot captures — name, email, phone, custom fields — lands in HubSpot as a contact within two seconds. No Zapier, no CSV exports, no duplicate records.
Free on every plan · Works with HubSpot Free CRM · No engineering required
From "I want this" to "first lead in HubSpot" in under five minutes.
In your InsiteChat dashboard, open the Webhooks & Integrations tab and click "Connect HubSpot." You'll be taken to a standard HubSpot OAuth screen — authorize, and you're done. No API keys to paste, no webhook URLs to configure.
Every visitor who submits your chatbot lead form is pushed to HubSpot as a contact, tagged with "InsiteChat" as the original source. Custom fields map to matching HubSpot properties (we'll create them if they don't exist).
Once the contact is in HubSpot, your normal automation takes over: welcome sequences, SDR assignment, lifecycle stage updates, lead scoring, and pipeline triggers. The chatbot becomes your top-of-funnel engine.
We built this integration to solve the things teams actually complain about — stale CRMs, duplicates, broken automations, and data loss.
The moment a visitor submits the chatbot lead form, a new contact appears in HubSpot with their email, name, and phone. Zero manual entry.
We split "John Smith" into first_name and last_name automatically so your workflows, email templates, and personalization tokens work out of the box.
Phone numbers and any custom lead-form fields (company, role, budget, intent) are synced to matching HubSpot contact properties.
HubSpot OAuth tokens are refreshed in the background. Your integration never silently breaks — you won't wake up to a missed-lead queue.
Before creating a contact, InsiteChat checks if the email already exists in HubSpot. If it does, we update the existing record instead of polluting your CRM.
Leads hit HubSpot in under two seconds — not in a nightly batch. Your SDRs can dial the second a qualified visitor fills the form.
Three common patterns we see from teams who connect InsiteChat to HubSpot.
Run an always-on chatbot on your homepage and pricing page that asks high-intent visitors for their work email, then routes those leads into HubSpot's MQL stage with the right lifecycle properties.
Ask qualifying questions (company size, use case, timeline) in the chat, save answers as HubSpot custom properties, and let your SDRs filter in real time by who's actually worth a call.
When a support conversation turns commercial ("what does this plan cost?"), capture the lead and pipe it straight into the HubSpot pipeline so your account team picks up where the chatbot left off.
Standard contact fields work out of the box; custom lead-form fields map 1-to-1 with HubSpot properties.
We use HubSpot's official OAuth flow — we never see or store your HubSpot password. Access tokens are encrypted at rest, scoped to the minimum HubSpot permissions required (contacts read/write only), and automatically refreshed so your sync never silently breaks. You can revoke InsiteChat's access at any time from HubSpot's Connected Apps settings.
Everything you need to know about connecting InsiteChat to HubSpot.
InsiteChat uses HubSpot's OAuth and Contacts API. When a visitor submits your chatbot's lead form, we POST the lead data to HubSpot over a secure connection. If the email doesn't exist, we create a new contact. If it does, we update the existing one. The whole round-trip takes under two seconds.
No. The integration works on HubSpot's Free CRM tier. You only need a paid HubSpot plan if you want to trigger advanced workflows or sequences off the synced contacts — that's a HubSpot requirement, not ours.
By default: email, first name, last name, phone number, and a "lead source" property set to "InsiteChat." If you configure custom lead-form fields (company, role, budget, intent, etc.), those map to matching HubSpot contact properties. We create missing properties automatically the first time.
No. Before creating any new contact, we check whether the email already exists in your HubSpot. If it does, we update the existing record (adding the InsiteChat source and any new field values) instead of creating a duplicate.
Yes. Tokens are encrypted at rest, scoped to your InsiteChat workspace, and auto-refreshed in the background so the integration doesn't silently break. You can revoke access at any time from HubSpot's Connected Apps settings.
Yes. Disconnecting HubSpot stops future syncs but all leads already captured remain in both your InsiteChat Leads dashboard and HubSpot. You can reconnect any time.
Zapier adds a middleman — monthly cost, 5-15 minute delays on free tiers, task quotas, and failure points. InsiteChat talks to HubSpot directly: instant sync, no per-task fees, no extra service to maintain.
The HubSpot integration is free on all InsiteChat plans including the free tier. You pay only for InsiteChat message volume — no per-lead fees, no "integration add-on" pricing.
Yes. After the OAuth connection, pick one or more HubSpot lists in the InsiteChat dashboard and every new lead gets added to those lists in addition to becoming a contact. Useful for triggering HubSpot workflows ("send welcome email to anyone in `chatbot-qualified-leads`") without writing automation logic ourselves.
Sub-2-second p99 in our prod metrics. The handler is async (Celery worker), so the chatbot UI doesn't wait for HubSpot to respond — the visitor sees the "thanks!" confirmation immediately, and the lead lands in HubSpot a moment later. If HubSpot is slow that day, retries happen behind the scenes.
HubSpot's public API caps at 100 requests / 10s for free accounts and higher for paid tiers. Our worker honors the documented rate limits, queues bursts, and retries 429 responses with exponential backoff. In practice you'll never hit the cap unless you have hundreds of conversations per minute.
Not in V1. Each lead in HubSpot has a "Lead Source: InsiteChat" property and a link back to the InsiteChat conversation. Full conversation transcripts staying inside InsiteChat is intentional — most teams already have HubSpot Conversations or another live-chat tool, and pushing transcripts duplicates that record.
Yes — every paid HubSpot tier and the Free CRM tier. The integration uses the standard Contacts API which is available on all tiers. Higher tiers unlock more downstream automation in HubSpot itself (workflows, sequences, lead scoring), but the InsiteChat → HubSpot sync is the same.
HubSpot's native chatbot is rule-based — visitor types something, bot matches keywords, bot replies from a flow chart. InsiteChat trains an LLM on your actual content (website, docs, FAQs) and answers freely. We sync leads to HubSpot so you keep the CRM workflow you have, but the conversation quality on the chatbot side is fundamentally different.
Free on every plan. Connect in 60 seconds. Your first lead in HubSpot in under five minutes.
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