Get 1 Objective + 3 measurable Key Results for any team or company goal. Outcome-focused, from-to targets, 60-70% stretch.
Objective = qualitative, inspiring direction (“Become the chatbot platform Indian SaaS founders pick by default”). Key Results = 3 measurable outcomes (“Grow paid signups from 50 to 200”, not “Run more ads”). Stretch — 60-70% confidence — so hitting 100% feels unusual.